Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / by Jay Conrad Levinson.

Includes bibliographical references : (p. [183]-187 and index.

One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas.