Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business /
Levinson, Jay Conrad
Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / by Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1989. - viii, 194 p. ; 23 cm.
Includes bibliographical references : (p. [183]-187 and index.
One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas.
0395502209 (pbk.)
Marketing.
Small business--Management.
Advertising.
Guerrilla marketing attack : new strategies, tactics, and weapons for winning big profits for your small business / by Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1989. - viii, 194 p. ; 23 cm.
Includes bibliographical references : (p. [183]-187 and index.
One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas.
0395502209 (pbk.)
Marketing.
Small business--Management.
Advertising.