Guerrilla marketing attack : (Գրառման հմ. 386923)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01163nam a2200229ua 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000452665 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221213202454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050805s1989 mau 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395502209 (pbk.) |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla marketing attack : |
| Remainder of title | new strategies, tactics, and weapons for winning big profits for your small business / |
| Statement of responsibility, etc. | by Jay Conrad Levinson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 194 p. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references : (p. [183]-187 and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | One hundred weapons for the attack--The personality of the successful guerrilla--The seven-word winning credo--From an art to a science--Why launch an attack?--Basic training for guerrillas--A dozen tactics to consider--Gaining effective media support--Direct marketing, guerrilla style--The most important person--Thirty-three marketing myths--Maintaining the attack--and the profits information arsenal for guerrillas. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 3-րդ գրապահոց | ANAU Scientific Library | ANAU Scientific Library | 06/05/2017 | 631 Fr | 339.138 L-62 | AU0268807 | 06/05/2017 | 06/05/2017 | Book | Ten Days Loan | |||||
| Դպրոցական դասագրքեր | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 LEV | AUA-PL-0018413 | 06/05/2017 | 06/05/2017 | Book | 76 |