Marketing : (Գրառման հմ. 379932)

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000 -LEADER
fixed length control field	00708nam a2200229 a 4500
001 - CONTROL NUMBER
control field	3245643
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185622.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020708s1997 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0395836840
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency
Original cataloging agency
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Pride, William M.
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	concepts and strategies /
Statement of responsibility, etc.	by William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement	10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	Houghton Mifflin,
Date of publication, distribution, etc.	1997.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 666 p. :
Other physical details	ill.
500 ## - GENERAL NOTE
General note	Includes index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing and its environment--The marketing environment--Marketing ethics and social responsibility.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Concepts.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ferrell, O.C.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 PRI	AUA-PL-0015292	06/05/2017	06/05/2017	Book	76