Marketing :
Pride, William M.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 10th ed. - Boston, Mass. : Houghton Mifflin, 1997. - xxxii, 666 p. : ill.
Includes index.
Marketing and its environment--The marketing environment--Marketing ethics and social responsibility.
0395836840
Marketing.
Concepts.
Marketing : concepts and strategies / by William M. Pride, O.C. Ferrell. - 10th ed. - Boston, Mass. : Houghton Mifflin, 1997. - xxxii, 666 p. : ill.
Includes index.
Marketing and its environment--The marketing environment--Marketing ethics and social responsibility.
0395836840
Marketing.
Concepts.