Consumer behavior and marketing strategy / (Գրառման հմ. 376637)

ՄԵԸՔ մանրամասներ
000 -LEADER
fixed length control field	00767nam a2200229 a 4500
001 - CONTROL NUMBER
control field	A30009 15848
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1999 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256261903
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
245 10 - TITLE STATEMENT
Title	Consumer behavior and marketing strategy /
Statement of responsibility, etc.	by J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Burr Ridge, Ill. :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	1999.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 545 p. : ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	The Irwin/McGraw-Hill Series in Marketing.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note	Contents : A perspective on consumer behavior--Affect and cognition and marketing strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, Jerry C.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 PET	AUA-PL-0012451	06/05/2017	06/05/2017	Book	76