Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / by J. Paul Peter, Jerry C. Olson. - 5th ed. - Burr Ridge, Ill. : Irwin, 1999. - xxv, 545 p. : ill. - The Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index. Contents : A perspective on consumer behavior--Affect and cognition and marketing strategy.
0256261903
Consumer behavior.
Marketing.
Consumer behavior and marketing strategy / by J. Paul Peter, Jerry C. Olson. - 5th ed. - Burr Ridge, Ill. : Irwin, 1999. - xxv, 545 p. : ill. - The Irwin/McGraw-Hill Series in Marketing. .
Includes bibliographical references and index. Contents : A perspective on consumer behavior--Affect and cognition and marketing strategy.
0256261903
Consumer behavior.
Marketing.