Marketing decisions for new and mature products / (Գրառման հմ. 371172)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00819nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 9091 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506184808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1991 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0675206472 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hisrich, Robert D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing decisions for new and mature products / |
| Statement of responsibility, etc. | by Robert D. Hisrich, Michael P. Peters. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | MacMillan, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 516 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product managment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peters, Michael P. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 HIS C.2 | AUA-PL-0016166 | 06/05/2017 | 06/05/2017 | Book | 76 | |||||
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 HIS | AUA-PL-0005306 | 06/05/2017 | 06/05/2017 | Book | 76 |