Marketing decisions for new and mature products /
Hisrich, Robert D.
Marketing decisions for new and mature products / by Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York, N.Y. : MacMillan, 1991. - xiv, 516 p.
Includes bibliographical references and index.
The strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation.
0675206472
Product managment.
New products.
Marketing decisions for new and mature products / by Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York, N.Y. : MacMillan, 1991. - xiv, 516 p.
Includes bibliographical references and index.
The strategic and market planning process--Organizational issues, product positioning, and innovation strategy--New product ideas : obtainment and evaluation.
0675206472
Product managment.
New products.