Cognitive and affective responses to advertising /
Cognitive and affective responses to advertising /
edited by Patricia Cafferata, Alice M. Tybout.
- Lexington, Ma : Lexington Books, 1989.
- vii, 414 p. : ill. ; 24 cm.
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. Includes bibliographies and index.
066914830X
Advertising--Psychological aspects--Congresses.
Consumer behavior--Congresses.
Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide. Includes bibliographies and index.
066914830X
Advertising--Psychological aspects--Congresses.
Consumer behavior--Congresses.