Advertising and integrated brand promotion / (Գրառման հմ. 745917)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a22002174a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000841539 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170507222941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111026s2003 ||||||||||||||||||||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324113803 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 773 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| Relator code | aut |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| Relator code | aut |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Cost, normal purchase price | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Արտասահմանյան գրականության ընթերցասրահ | Engineering University Library | Engineering University Library | 07/05/2017 | 659.1 G-94 | EU0517661 | 07/05/2017 | 07/05/2017 | Book | Three Hour Loan | ||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 07/05/2017 | 659.11 O-36 | SU0192060 | 07/05/2017 | 07/05/2017 | Book | Term Loan | 4500.00 |