Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxxix, 773 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
0324113803
Advertising.
Advertising media planning.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2003. - xxxix, 773 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
0324113803
Advertising.
Advertising media planning.