Integrated marketing communications in Advertising and promotion / (Գրառման հմ. 578254)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703cam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000661250 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180405232443.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051027s2007 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324408080 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications in Advertising and promotion / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 629 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Direct marketing. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Linguistic University Library | Linguistic University Library | 07/05/2017 | 658.8 Sh 54 | LU0064470 | 07/05/2017 | 07/05/2017 | Book | One Year Loan |