Նորմալ դիտում MARC դիտում ISBD Դիտում

Shimp, Terence A.

Integrated marketing communications in Advertising and promotion / Terence A. Shimp. - 7th ed. - Mason, OH : Thomson/South-Western, 2007. - xx, 629 p. : ill. - 658.8 .

Includes bibliographical references and indexes.

ISBN: 0324408080

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

Dewey Class. No.: 658.8