Introduction to marketing communication : (Գրառման հմ. 420512)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000488758 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506210548.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060517s1998 ||||||||||||||||||||eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132690853 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | DLC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John, |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing communication : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | John Burnett, Sandra Moriarty. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Introduction to marketing communications |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| Miscellaneous information | (Sandra Ernst) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 339.138 B-96 | SU0037558 | 06/05/2017 | 06/05/2017 | Book | Term Loan | ||||||
| Depository | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 339.138 B-96 | SU0037559 | 06/05/2017 | 06/05/2017 | Book | Term Loan | ||||||
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 339.138 B-96 | SU0037562 | 06/05/2017 | 06/05/2017 | Book | Term Loan | 90652 | |||||
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 06/05/2017 | 339.138 B-96 | SU0037560 | 06/05/2017 | 06/05/2017 | Book | Term Loan | 90659 |