Introduction to marketing communication :
Burnett, John, 1944-
Introduction to marketing communication : an integrated approach / Introduction to marketing communications Marketing communications John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c1998. - 1 v. (various pagings) : ill. (some col.) ; 27 cm. - 658.8 .
Includes bibliographical references and index.
0132690853
Communication in marketing.
Advertising campaigns.
658.8
Introduction to marketing communication : an integrated approach / Introduction to marketing communications Marketing communications John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c1998. - 1 v. (various pagings) : ill. (some col.) ; 27 cm. - 658.8 .
Includes bibliographical references and index.
0132690853
Communication in marketing.
Advertising campaigns.
658.8