The Dartnell sales promotion handbook / (Գրառման հմ. 388026)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000453812 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230928160658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050318s1979 ilua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0850131030 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| Transcribing agency | |
| Modifying agency | AUA |
| 245 04 - TITLE STATEMENT | |
| Title | The Dartnell sales promotion handbook / |
| Statement of responsibility, etc. | edited by Ovid Riso. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Sales promotion handbook. |
| 246 35 - VARYING FORM OF TITLE | |
| Title proper/short title | The Dartnell handbook for sales, advertising and sales promotion executives. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, Ill. : |
| Name of publisher, distributor, etc. | The Dartnell Corp., |
| Date of publication, distribution, etc. | 1979. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1208 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The responsibilities of sales promotion--Techniques and tools of sales promotion--The channels of distribution. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Handbooks, manuals, etc. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riso, Ovid. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Dartnell Corporation. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 SAL | Y03512 | 06/05/2017 | 06/05/2017 | Book | 76 |