The Dartnell sales promotion handbook /
The Dartnell sales promotion handbook /
Sales promotion handbook. The Dartnell handbook for sales, advertising and sales promotion executives.
edited by Ovid Riso.
- 7th ed.
- Chicago, Ill. : The Dartnell Corp., 1979.
- 1208 p. : ill. ; 23 cm.
Includes index.
The responsibilities of sales promotion--Techniques and tools of sales promotion--The channels of distribution.
0850131030
Sales promotion--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.
Includes index.
The responsibilities of sales promotion--Techniques and tools of sales promotion--The channels of distribution.
0850131030
Sales promotion--Handbooks, manuals, etc.
Marketing--Handbooks, manuals, etc.