Guerrilla advertising : (Գրառման հմ. 386944)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00829nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3973 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231202105723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050808s1994 mau 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0395687187 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad. |
| 245 10 - TITLE STATEMENT | |
| Title | Guerrilla advertising : |
| Remainder of title | cost-effective techniques for small-business success / |
| Statement of responsibility, etc. | by Jay Conrad Levinson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 283 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Focusing on your goals--The fountain of creativity--Maximum profits from advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Cost effectiveness. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/hm021/94003957.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Դպրոցական դասագրքեր | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 LEV | AUA-PL-0018582 | 06/05/2017 | 06/05/2017 | Book |