Guerrilla advertising : cost-effective techniques for small-business success /
Levinson, Jay Conrad.
Guerrilla advertising : cost-effective techniques for small-business success / by Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
Includes glossary.
Focusing on your goals--The fountain of creativity--Maximum profits from advertising.
0395687187
Small business--Management.
Advertising--Cost effectiveness.
Guerrilla advertising : cost-effective techniques for small-business success / by Jay Conrad Levinson. - Boston, Mass. : Houghton Mifflin, 1994. - xi, 283 p. ; 23 cm.
Includes glossary.
Focusing on your goals--The fountain of creativity--Maximum profits from advertising.
0395687187
Small business--Management.
Advertising--Cost effectiveness.