ՄԵԸՔ մանրամասներ
| 000 -LEADER |
|---|
| fixed length control field |
01112nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
2441 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Q Series |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170506185723.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040506s2000 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072312211 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
|
| Transcribing agency |
|
| Modifying agency |
AUA |
| Original cataloging agency |
|
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Remainder of title |
integrating customer focus across the firm / |
| Statement of responsibility, etc. |
by Valarie A. Zeithaml, Mary Jo Bitner. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc. |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 620 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Focus on the customer--Listening to customer requirements--Aligning strategy, service design, and standards--Delivering and performing service. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Operating system |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh023/99029464.html">http://www.loc.gov/catdir/description/mh023/99029464.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Operating system |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh023/99029464.html">http://www.loc.gov/catdir/toc/mh023/99029464.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.mhhe.com">http://www.mhhe.com</a> |
