Advertising / (Գրառման հմ. 379671)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 162 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | The Library |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240724133959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020319s2000 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324006616 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising / |
| Statement of responsibility, etc. | by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : |
| Name of publisher, distributor, etc. | South-Western College Pub., |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 694 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses" : p. 649-654. |
| 500 ## - GENERAL NOTE | |
| General note | Includes CD "Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0015144). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Textbook reserve shelf | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 O'GU | AUA-PL-0014907 | 06/05/2017 | 06/05/2017 | Book |