Advertising /
O'Guinn, Thomas C.
Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xxxvii, 694 p. : ill.
Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses" : p. 649-654. Includes CD "Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0015144).
Includes bibliographical references and indexes.
0324006616
Advertising.
Advertising media planning.
Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 2nd ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xxxvii, 694 p. : ill.
Supplementary multimedia instructional materials are available to accompany the text. "Web site addresses" : p. 649-654. Includes CD "Advertising / by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik" (AUA-PL-0015144).
Includes bibliographical references and indexes.
0324006616
Advertising.
Advertising media planning.