Strategic marketing management : meeting the global marketing challenge / by Carol H. Anderson, Julian Vincze. (Գրառման հմ. 379665)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00793nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 143 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | The Library |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210616192628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020318s2000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 039587050X |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Carol H. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : meeting the global marketing challenge / by Carol H. Anderson, Julian Vincze. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 474, 12 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Contents : Achieving competitive advantage--Implementing marketing-mix strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vincze, Julian W. |
| 9 (RLIN) | 244867 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Textbook reserve shelf | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 AND | AUA-PL-0014900 | 06/05/2017 | 06/05/2017 | Book |