Global marketing and advertising : (Գրառման հմ. 375973)

ՄԵԸՔ մանրամասներ
000 -LEADER
fixed length control field	00676nam a2200193 a 4500
001 - CONTROL NUMBER
control field	A30009 15021
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185250.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1998 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0803959702
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Mooij, Marieke K. de,
245 10 - TITLE STATEMENT
Title	Global marketing and advertising :
Remainder of title	understanding culturay paradoxes /
Statement of responsibility, etc.	by Marieke de Mooij.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	Sage,
Date of publication, distribution, etc.	1998.
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 316 p. : ill.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing
General subdivision	Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior
General subdivision	Cross-cultural studies.

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Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 MOO	AUA-PL-0011626	06/05/2017	06/05/2017	Book	76