Global marketing and advertising :
Mooij, Marieke K. de,
Global marketing and advertising : understanding culturay paradoxes / by Marieke de Mooij. - Thousand Oaks, Calif. : Sage, 1998. - xx, 316 p. : ill.
Includes bibliographical references and index.
0803959702
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Global marketing and advertising : understanding culturay paradoxes / by Marieke de Mooij. - Thousand Oaks, Calif. : Sage, 1998. - xx, 316 p. : ill.
Includes bibliographical references and index.
0803959702
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.