Marketing management and strategy : (Գրառման հմ. 374430)

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000 -LEADER
fixed length control field	00660nam a2200193 a 4500
001 - CONTROL NUMBER
control field	000438096
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506185120.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050530s1980 njua\|\|\|\|\|\|\|\|\|\|000\|0\|eng\|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135581222
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency
Modifying agency	AUA
245 00 - TITLE STATEMENT
Title	Marketing management and strategy :
Remainder of title	a reader /
Statement of responsibility, etc.	edited by Philip Kotler, Keith Cox.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood Cliffs, N.J. :
Name of publisher, distributor, etc.	Prentice-Hall,
Date of publication, distribution, etc.	1980.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 432 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note	Formerly readings in marketing management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing management
General subdivision	Addresses, essays, lectures.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cox, Keith.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 MAR	AUA-PL-0010057	06/05/2017	06/05/2017	Book	76