Նորմալ դիտում MARC դիտում ISBD Դիտում

Marketing management and strategy : a reader / edited by Philip Kotler, Keith Cox. - Englewood Cliffs, N.J. : Prentice-Hall, 1980. - xii, 432 p.

Formerly readings in marketing management.

Includes bibliographical references and index.

ISBN: 0135581222

Subjects--Topical Terms:
Marketing management--Addresses, essays, lectures.