Strategic marketing problems : (Գրառման հմ. 372732)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 10541 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506185012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1990 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0205121292 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| Remainder of title | cases and comments / |
| Statement of responsibility, etc. | by Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Allyn and Bacon, |
| Date of publication, distribution, etc. | 1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 732 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 KER | AUA-PL-0006606 | 06/05/2017 | 06/05/2017 | Book | 76 | |||||
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 KER | AUA-PL-0007058 | 06/05/2017 | 06/05/2017 | Book | 76 |