Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston, Mass. : Allyn and Bacon, 1990. - xiii, 732 p.
Includes bibliographical references.
0205121292
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston, Mass. : Allyn and Bacon, 1990. - xiii, 732 p.
Includes bibliographical references.
0205121292
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.