Cases in advertising and promotion management / (Գրառման հմ. 371210)

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000 -LEADER
fixed length control field	00626nam a2200205 a 4500
001 - CONTROL NUMBER
control field	A30009 9135
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506184811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s1991 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256096899
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Quelch, John A.
245 10 - TITLE STATEMENT
Title	Cases in advertising and promotion management /
Statement of responsibility, etc.	by John A. Quelch, Paul W. Farris.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Homewood, Ill. :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	1991.
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 908 p.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion
General subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Farris, Paul. W.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Textbook reserve shelf	American University Library of Armenia	American University Library of Armenia	06/05/2017		659.1 QUE	AUA-PL-0005271	06/05/2017	06/05/2017	Book	76