Cases in advertising and promotion management /
Quelch, John A.
Cases in advertising and promotion management / by John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, Ill. : Irwin, 1991. - xiii, 908 p.
Includes bibliographical references and index.
0256096899
Advertising--Case studies.
Sales promotion--Case studies.
Cases in advertising and promotion management / by John A. Quelch, Paul W. Farris. - 3rd ed. - Homewood, Ill. : Irwin, 1991. - xiii, 908 p.
Includes bibliographical references and index.
0256096899
Advertising--Case studies.
Sales promotion--Case studies.