Promotion management and marketing comminications / (Գրառման հմ. 371166)

ՄԵԸՔ մանրամասներ
000 -LEADER
fixed length control field	00668nam a2200217 a 4500
001 - CONTROL NUMBER
control field	A30009 9085
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170516135317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	s19901989 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0030266432
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
245 10 - TITLE STATEMENT
Title	Promotion management and marketing comminications /
Statement of responsibility, etc.	by Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Fort Worth, Tex. :
Name of publisher, distributor, etc.	Harcourt Brace Jovanovich,
Date of publication, distribution, etc.	1990, 1989.
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 673 p. :
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Textbook reserve shelf	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.6 SHI	AUA-PL-0005304	06/05/2017	06/05/2017	Book	76