Promotion management and marketing comminications /
Shimp, Terence A.
Promotion management and marketing comminications / by Terence A. Shimp. - 2nd ed. - Fort Worth, Tex. : Harcourt Brace Jovanovich, 1990, 1989. - xxi, 673 p. :
Includes bibliographical references and index.
0030266432
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Promotion management and marketing comminications / by Terence A. Shimp. - 2nd ed. - Fort Worth, Tex. : Harcourt Brace Jovanovich, 1990, 1989. - xxi, 673 p. :
Includes bibliographical references and index.
0030266432
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.