Introduction to advertising and promotion : (Գրառման հմ. 371165)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000433133 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506184808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060216s1993 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256105162 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch, Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 836, SL-6 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Donated by Farouk Heiba. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Cost, normal purchase price | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 BEL | AUA-PL-0005474 | 06/05/2017 | 06/05/2017 | Book | 76 | |||||||
| Textbook reserve shelf | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 BEL | AUA-PL-0005256 | 06/05/2017 | 06/05/2017 | Book | 76 | |||||||
| Կենտրոնական գրադարան | Municipal Library | Municipal Library | 06/05/2017 | 65.9(2)4 B-41 | IL0222903 | 06/05/2017 | 06/05/2017 | Book | Three Hour Loan | 0.00 | 2528 |