Introduction to advertising and promotion :
Belch, George E.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 2nd ed. - Homewood, Ill. : Irwin, 1993. - 836, SL-6 p. : ill.
Includes index. Donated by Farouk Heiba.
0256105162
Advertising.
Sales promotion.
Communication in marketing.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 2nd ed. - Homewood, Ill. : Irwin, 1993. - 836, SL-6 p. : ill.
Includes index. Donated by Farouk Heiba.
0256105162
Advertising.
Sales promotion.
Communication in marketing.