Marketing myths that are killing business : (Գրառման հմ. 370807)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00526nam a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 8695 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506184753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1994 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070111243 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clancy, Kevin J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing myths that are killing business : |
| Remainder of title | the cure for death wish marketing / |
| Statement of responsibility, etc. | Kevin J. Clancy, Robert S. Shulman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 308 p. : ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shulman, Robert S. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 CLA | AUA-PL-0004980 | 06/05/2017 | 06/05/2017 | Book | 76 |