Marketing myths that are killing business :
Clancy, Kevin J.
Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman. - New York, N.Y. : McGraw-Hill, 1994. - xxxv, 308 p. : ill.
0070111243
Marketing.
Marketing myths that are killing business : the cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman. - New York, N.Y. : McGraw-Hill, 1994. - xxxv, 308 p. : ill.
0070111243
Marketing.