Advertising writing : (Գրառման հմ. 366812)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00805cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 4205 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506184314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940923c1989 nyu r u00000 engsd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0314465324 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | 659.13'2219 HAF |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Definition of bibliographic subdivisions | 19940923 |
| Primary bibliographic subdivision | 1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hafer, W. Keith |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising writing : |
| Remainder of title | putting creative strategy to work / |
| Statement of responsibility, etc. | by W. Keith Hafer, Gordon E. White. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 01 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | St. Paul, Minn. : |
| Name of publisher, distributor, etc. | West, |
| Date of publication, distribution, etc. | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 338 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE | |
| General note | Contents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | White, Gordon E. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.13 HAF | Y01853 | 06/05/2017 | 06/05/2017 | Book | 76 |