Advertising writing :
Hafer, W. Keith
Advertising writing : putting creative strategy to work / by W. Keith Hafer, Gordon E. White. - 3rd ed. - St. Paul, Minn. : West, 1989. - xvi, 338 p.
Includes bibliographical references and index. Contents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy.
0314465324
Advertising copy.
Advertising writing : putting creative strategy to work / by W. Keith Hafer, Gordon E. White. - 3rd ed. - St. Paul, Minn. : West, 1989. - xvi, 338 p.
Includes bibliographical references and index. Contents : What makes good advertising and good advertising writers--Where advertising writing begins : creative strategy.
0314465324
Advertising copy.