Advertising : its role in modern marketing : (Գրառման հմ. 365603)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | A30009 2466 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | dti |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170506184220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1982 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030600510 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dunn, S. Watson. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : its role in modern marketing : |
| Remainder of title | instructor's manual / |
| Statement of responsibility, etc. | by S. Watson Dunn, Arnold M. Barban. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, IL : |
| Name of publisher, distributor, etc. | The Dryden Press, |
| Date of publication, distribution, etc. | 1982. |
| -- | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 128 p. : |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barban, Arnold M. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 659.1 DUN | AUA-PL-0002601 | 06/05/2017 | 06/05/2017 | Book | 76 |