Marketing management : (Գրառման հմ. 365444)
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000 -LEADER | |
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fixed length control field | 00577nam a2200193 a 4500 |
001 - CONTROL NUMBER | |
control field | A30009 2307 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | dti |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170506184214.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | s1985 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0070489246 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Guiltinan, Joseph P. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | strategies and programs / |
Statement of responsibility, etc. | by Joseph P. Guiltinan, Gordon W. Paul. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York, NY : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 1985. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 444 p. : |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill Series in Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Paul, Gordon W. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Ընթերցասրահ | American University Library of Armenia | American University Library of Armenia | 06/05/2017 | 658.8 GUI | AUA-PL-0002328 | 06/05/2017 | 06/05/2017 | Book | 76 |