Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / by Joseph P. Guiltinan, Gordon W. Paul. - 2nd ed. - New York, NY : McGraw-Hill, 1985. - xvi, 444 p. : - McGraw-Hill Series in Marketing. .
0070489246
Marketing--Management.
Marketing management : strategies and programs / by Joseph P. Guiltinan, Gordon W. Paul. - 2nd ed. - New York, NY : McGraw-Hill, 1985. - xvi, 444 p. : - McGraw-Hill Series in Marketing. .
0070489246
Marketing--Management.