Marketing communication & promotion : (Գրառման հմ. 360147)

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000 -LEADER
fixed length control field	00607cam a2200217 a 4500
001 - CONTROL NUMBER
control field	000421658
003 - CONTROL NUMBER IDENTIFIER
control field	dti
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170506183520.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940511c nyu r u00000 engsd
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471841331
049 ## - LOCAL HOLDINGS (OCLC)
Definition of bibliographic subdivisions	19940511
Primary bibliographic subdivision	1
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Nickels, William G.
245 10 - TITLE STATEMENT
Title	Marketing communication & promotion :
Remainder of title	text & cases /
Statement of responsibility, etc.	William G. Nickels.
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 01 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York, N.Y. :
Name of publisher, distributor, etc.	John Wiley & Sons,.
300 ## - PHYSICAL DESCRIPTION
Extent	x, 494 p.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.

Պահումներ
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Public note
				Ընթերցասրահ	American University Library of Armenia	American University Library of Armenia	06/05/2017		658.8 NIC	AUA-PL-0009042	06/05/2017	06/05/2017	Book	76