Marketing communication & promotion :
Nickels, William G.
Marketing communication & promotion : text & cases / William G. Nickels. - 3rd ed. - New York, N.Y. : John Wiley & Sons,. - x, 494 p.
Includes index.
0471841331
Marketing--Case studies.
Communication in marketing.
Marketing.
Marketing communication & promotion : text & cases / William G. Nickels. - 3rd ed. - New York, N.Y. : John Wiley & Sons,. - x, 494 p.
Includes index.
0471841331
Marketing--Case studies.
Communication in marketing.
Marketing.