Strategic marketing / (Գրառման հմ. 34840)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00918nam a2200325 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000051099 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826155905.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1982 ||||||||||||||||||||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-02645-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing / |
| Statement of responsibility, etc. | David W. Cravens. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Richard D.Irwin, Inc. , |
| Date of publication, distribution, etc. | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XV, 456 p. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Economic forecasting |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Generic strategies |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market penetration |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing control |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing mix |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategy |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic audit |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic business unit |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategic planning |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Test marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Wild marketing environment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 80564 | 658 C-87 | 2500808981 | 03/05/2017 | 03/05/2017 | Book | Term Loan |