Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - Homewood, IL : Richard D.Irwin, Inc. , 1982. - XV, 456 p. - The Irwin series in marketing .
Includes index
0-256-02645-9
Marketing
Economic forecasting Generic strategies Market penetration Marketing control Marketing mix Marketing strategy Strategic audit Strategic business unit Strategic planning Test marketing Wild marketing environment
Strategic marketing / David W. Cravens. - Homewood, IL : Richard D.Irwin, Inc. , 1982. - XV, 456 p. - The Irwin series in marketing .
Includes index
0-256-02645-9
Marketing
Economic forecasting Generic strategies Market penetration Marketing control Marketing mix Marketing strategy Strategic audit Strategic business unit Strategic planning Test marketing Wild marketing environment