Principles of marketing / (Գրառման հմ. 33842)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01064nam a2200337 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000048172 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826155129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1991 |||||| |||||||||||||eng|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-691247-8 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-13-721689-0 (blue paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, Inc., |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXIII, 711 p. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Prentice Hall series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix, glossary, photo/ad. credits, subject, author, company/brand index. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Accessibility |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Balance sheet |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand equity |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Comparison advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Direct-marketing channel |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Freight-absorption pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Interactive marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Nontariff trade barriers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Oligopolistic competition |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Depository | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 80371 | 658 K-77 | 3000014976 | 03/05/2017 | 03/05/2017 | Book | Term Loan | |||||
| Հնատիպ գրականության հավաքածու | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 61332 | 339.138 K-77 | SU0209770 | 03/05/2017 | 03/05/2017 | Book | Reading Room |