Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th - Englewood Cliffs, New Jersey : Prentice Hall, Inc., 1991. - XXIII, 711 p. - Prentice Hall series in marketing .
Includes appendix, glossary, photo/ad. credits, subject, author, company/brand index.
0-13-691247-8 0-13-721689-0 (blue paper)
Marketing
Accessibility Balance sheet Brand equity Comparison advertising Direct-marketing channel Freight-absorption pricing Interactive marketing Nontariff trade barriers Oligopolistic competition
Principles of marketing / Philip Kotler, Gary Armstrong. - 5th - Englewood Cliffs, New Jersey : Prentice Hall, Inc., 1991. - XXIII, 711 p. - Prentice Hall series in marketing .
Includes appendix, glossary, photo/ad. credits, subject, author, company/brand index.
0-13-691247-8 0-13-721689-0 (blue paper)
Marketing
Accessibility Balance sheet Brand equity Comparison advertising Direct-marketing channel Freight-absorption pricing Interactive marketing Nontariff trade barriers Oligopolistic competition