Markops : (Գրառման հմ. 32737)
[ դիտիր պարզ ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00925nam a2200289 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000044759 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230826153139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030329s1988 ||||||||||||||||||||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-834535-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean-Claude |
| 245 10 - TITLE STATEMENT | |
| Title | Markops : |
| Remainder of title | The simulation for marketing training / |
| Statement of responsibility, etc. | Jean-Claude Larreche. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co. , |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216 p. : |
| Other physical details | a software disk. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Contains software for use on IBM PC and some compatibles DOS 2.0 and up with 256K. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Company report |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer benefits |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Distribution functions |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing challenge |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing operations |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing process |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategy |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Markops world |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Հումանիտար գիտությունների ընթերցասրահ | Yerevan State University Library | Yerevan State University Library | 03/05/2017 | 77909 | 339.9 L-33 | 2500205712 | 03/05/2017 | 03/05/2017 | Book | Reading Room |